Force Friday is what Disney and LucasFilm have officially dubbed as the launch of their Star Wars merchandise marketing campaign., which focuses namely on toys, books, clothing, etc. The last few years it’s launched in September, ramping up the the eventual release of the films in December.
It looks like we have our first look at what will be some type of box/case that will contain toys or books perhaps. The important thing to note here is that we have our three main heroes with just enough differences to set them apart from the previous film, namely Rey.
First off, she’s holding a light saber and looking pretty rad I might add. Poe and Finn look similar, however it’s reassuring to know that they will still be big parts of this second installment.